Scrap becomes art
We do not see production residues as waste, but as a valuable and versatile resource from which, through the appropriate intelligent processing, something completely new can emerge. In order to visualize this conviction whilst communicating our corporate values, we commissioned London artist Ian Wright. The illustrator has worked for many prominent musicians, athletes and famous fashion brands. In his works, he artfully combines materials and styles, allowing him to create a large picture from many small components. He created three motifs from metal production residues just for us. A brain, a campfire and a butterfly representing intelligence, passion and sustainability. The result of this work shows the potential in metal residues.